JoAnna Velez, Founder of Process Storytelling Enterprises
JoAnna Velez, Founder


So many ‘About’ pages on websites are well choreographed pieces of art...but that is not what you will find here. On this page you will find the story behind the ‘why’ this company was established.

My name is JoAnna Velez and I am the proud Founder of Process Storytelling Enterprises in Idaho’s Treasure Valley.

I have a belief that through the understanding of 3 critical tenants any person, leader, or business can achieve outstanding results. Process and Design within the realm of Change Management.

This understanding allows you to create a functional framework that you can tailor with utilization of best practice methodologies to meet your current needs, yet continue to grow as change comes knocking at your door.

My background has purposely been industry agnostic which has allowed me to focus on true root cause issues and provide unbiased, objective recommendations to improve performance and measure outcomes.

My cognitive agility comes from working in great industries like: HealthCare (Insurance Plans and Vendor Services), Construction, Mining, InformationTechnology, etc.

My continuous learning path includes an MBA from Colorado Technical University with a focus on Organizational Behavior, Magnum Cum Laude and a BS in Finance. Including ITIL 4 Foundations, Essence of eXperience, LSSBB and PMP certifications... with plenty more to come!

So come join me on a journey and let's delve into the extensive tools of the trade to help sharpen your skillset, stretch beyond your comfort zone as a leader, and improve your business' perpetual ability to successfully identify how to co-create value.

Reach out today and let's create new opportunities together!